Fengtai Social Consumer Goods Retail Sales Maintained Steady Growth in First Half year of 2017
In the first half of 2017, Social consumer goods retail sales of Fengtai reached 51.65 billion yuan with a year-on-year growth of 6.3% which was the highest increasing range during the last 6 months. The growth momentum remained steady and positive. As the development of supply-side structural reform in Fengtai District, more and more methods for promoting consumption appeared. No matter in total volume of growth speed, social consumer goods retail sales appeared to be more steady and positive compared with last year, which lied solid foundation for the development of social consumer goods retail sales of Fengtai District in the second half of this year.
Basic Situation of Retail Sales
According to the situation of the whole city, social consumer goods retail sales occupied 9.8% of the general volume of whole city, ranking the third of the city and the third among the 6 districts of the city. The growth speed ranked the tenth of the city and the first among the 6 districts of the city, which is 0.7% higher than Beijing City.
Considering the year-on-year growth speed, growth speed social consumer goods retail sales in first half of 2017 of Fengtai District is obviously faster than the same period of 2016. In the beginning of 2016, the retail sales started with low level and increased slowly. The growth speed of first half of 2016 was only 3.5%. However, the first season of 2017 began with a good start. The growth speed reached 6.2% in first season and decreased slightly in April and May and increased sharply in June, creating a new high of growth speed in first half of 2017.
Retail Sales Operation Features
Growth Speed of Enterprises under the Limit Is Faster than Enterprises above the Limit
Considering the sections above and under the limit, enterprises above the limit reached 38.92 billion yuan in first half year, occupying 75.3% of overall social consumer goods retail sales, with a year-on-year growth of 5.8%, which stimulated 4.4% increase of the district retail sales. Enterprises under the limit reached 12.73 billion yuan, occupying 24.7% of overall social consumer goods retail sales, with a year-on-year growth of 7.8% which is 0.9% and 0.5% higher than last month. The growth speed of enterprises under the limit is faster than enterprises above the limit, but enterprises above the limit contribute more in retail sales and have higher influence on other enterprises.
Retail Industry Occupied the Largest Portion of Ratio, Year-on-year Growth Speed of Wholesale Industry Exceeded 10%
Comparing the wholesale industry, retail industry, lodging industry and catering industry, retail industry occupied the largest portion of the ratio and the sales reached 41.36 billion yuan in first half year, occupying 80.1% of overall social consumer goods retail sales, with a year-on-year growth of 5.0%. Wholesale industry occupied 12.2% with a year-on-year growth of 13.5%. Catering industry occupied 7.1% with a year-on-year growth of 9.3%. Lodging industry occupied the smallest portion, 0.6%, reaching sales of 310 million yuan with a year-on-year growth of 6.5%. According to the situation of the first half year, the four industries all increased. Growth speed of wholesale industry even exceeded 10%, reaching the top of the first half year.
Automobile Retail Occupied the Largest Portion of Ratio with Steady Growth Speed
According to the goods categories of the enterprises above the limit, automobile occupied the largest portion of ratio, reaching retail sales of 12.51 billion yuan in the first half year, with a year-on-year growth of 6.4%. The major factors that affected automobile retail sales are: on February of this year, Beijing implemented National I and National II gasoline automobile limit policy which promoted the replacement of automobile. Besides, each major brand all launched various new models and offered more options to consumers. Affected by the policy of separation between medical and pharmaceutical services in Beijing, the statistic scope of traditional Chinese and Western medicines was changed. Part of sales of wholesale was calculated as retail sales from April of 2017, leading to sharp increase range of traditional Chinese and Western medicines, reaching retail sales of 3.83 billion yuan, with a year-on-year growth of 416.5%. Furniture reached retail sales of 540 million yuan, with a year-on-year growth of 21.5%. It was because the top two furniture enterprises in the first half year expanded the shop space, hired more sales personnel and some of the high level brands implemented sales promotion activities, furniture retail sales increased sharply. Besides, food, clothing, cosmetic, jewelry and daily commodity decreased compared to the same period of last year.